Module 2: Donor Motives and Fundraising Strategy Copy

Objectives for module 2

By the end of this module, you will be able to:

• Understand the different sources of income available for fundraising
• Identify the main motives for charitable giving
• Use two standard strategy models to help formulate your own fundraising strategy
• Define a “case for support”
• Identify the main types of fundraising activities

Where does your charity find its sources of funds?

Before we look at how other charities obtain their funds, let’s spend a few minutes thinking about your charity. What are the main sources of your income?

• Individuals?
  • Ad hoc gifts?
  • Regular gifts?
  • Major gifts?
  • Gifts in wills?
• Organisations?
• Government?
• Foundations and Trusts?

Do you think some sources are more appropriate for certain types of organisations?